We’re Number 2!
We are thrilled to report that in the 2011 Annual Survey of Market Research Professionals, conducted by marketresearchcareers.com, iModerate was ranked #2 for customer satisfaction in the qualitative...
View ArticleiModerate makes the Inc. 5000 list
I couldn’t be happier to announce that for the 2nd year, iModerate Research Technologies has made the Inc. 500|5000 list. The list represents the most comprehensive look at the most important segment...
View ArticleSome Colorado love for iModerate
There’s nothing quite like being acknowledged at home. So needless to say we are thrilled to be recognized as one of the top 250 private companies in Colorado by ColoradoBiz. This list is an exclusive...
View ArticleiModerate Recognized as Top Tech Company
At iModerate we believe that great insights start with great people – but having some great technology doesn’t hurt either. This past week we found out that we are ranked #158 on the Lead411 Technology...
View ArticleDefining today’s American Dream
In our latest qualitative research study we talked to a hard to reach audience, young teens, about an enduring topic – the American Dream. These individuals are part of the newest generation of...
View ArticleClients for Life – Our latest book club endeavor
One of our favorite things to do at iModerate is to learn something new. So we decided to come together and form a book club to keep us up-to-date on industry topics such as the latest trends in market...
View ArticleiModerate and Catalist win for best new technology
We are thrilled to announce that last week in Washington, DC., iModerate and Catalist were presented with the American Association of Political Consultant’s (AAPC) 2013 Pollie Award for best use of...
View ArticleWhat defines you?
In market research, one of the first questions in a screener generally asks about individuals’ race or ethnicity. Typically the respondent can choose from 4 or 5 groups: White/Caucasian; African...
View ArticleEvery touch point can be a tipping point
I read an article recently, “Four Outside-the-Box Ideas to Better Understand Customer Experience” by Linda Ireland. In it, Linda suggests four simple tactics C-level leaders can use to better...
View ArticleDon’t overlook research’s “other” benefit
In our last blog post, “Every Touch point can be a Tipping Point”, my colleague Bethany argued that we never know with certainty what will have the most impact on which customer. Therefore, we have to...
View ArticleWhich infographic is right for you?
Let’s face it – this society loves how things look. We are constantly yearning to be visually stimulated with new movie effects, 3D imagery, Photoshop mastery and Instagram filters. The trend to...
View ArticleWant to conduct research without borders? Get some culture.
We are living in an era of rapid globalization. Technology, notably high speed internet, is seemingly erasing borders and bringing once separated cultures into constant contact. Businesses now have...
View ArticleThe forces behind “brand you”
Do we actively brand ourselves without even thinking about it? Are we putting messages out there about who we are with the clothes we wear or the car we drive? Recently, at a social gathering where I...
View Article5 things we learned about m-Commerce
While it’s clear that smartphones and tablets continue to dramatically impact the shopping landscape, there is still much to learn about m-Commerce – why we engage in it, what we want from it, what its...
View Article6 deliverable tips to help you avoid boring your clients to death
As a qualitative researcher, I love asking questions. I think we all do. It’s exciting, challenging and gratifying to figure out the right way to ask them, to achieve the nuance that is going to bring...
View Article20 signs you’re a market researcher
(A light-hearted list of the truths that typify the incomparable professionals who make up the greatest industry in the world) 1) You know that an IHUT is not a dwelling for Apple employees. 2) When...
View ArticleMarket research: elementary at its roots
Recent discussions floated around on various market research blogs, social media, and member groups are comparing our profession to rocket science. While we’d all like to think our jobs mirror the...
View ArticleResearch on the great pot debate
53 % of Americans now live in states that reject the federal government’s policy of absolute marijuana prohibition. So we asked people across the country how they felt about the growing trend of states...
View ArticleThe emoticon’s place in online research
Emoticons are graphic depictions of facial expressions that people use in text messaging, emailing, facebooking, instant messaging and more. They are a fun and useful substitute for the nonverbal...
View ArticleMarketing tips from the dating world
Many Americans are turning to online dating to find that special someone. Today it’s not uncommon that two people meet for the first time screen-to-screen and fall in love. Some would say online dating...
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